Dulux Trade is the No. 1 decorative paints brand in the UK, demonstrated by its exceptional product quality, outstanding product performance and unsurpassed levels of support, Dulux Trade provides the professional support and confidence that specifiers and decorators can rely on.At Dulux Trade we ensure that our market leading paints exceed expectations, whether that be an emulsion, gloss or masonry paint, a system that provides market leading durability, right through to coatings that change the perception of space – we have the right products for the job.
The new Ecosure range comprises of a range of water-based products for interior use that have demonstrably lower environmental impact with no compromise on performance. It has sustainability built in from the beginning of it’s life, from the efficient extraction of raw materials through to monitoring the effects of transport of materials to the factory and the impact of converting raw materials into the finished product. It’s not all about what’s in the can, Ecosure is built on a philosophy of a ‘whole life cycle approach’.
The Ecosure range of paints was developed by Dulux Trade in conjunction with the Forum for the Future, a market leading sustainability specialist, with whom we have developed the Environmental Impact Analyser (EIA). The EIA tool helps us to accurately and realistically compare the sustainability of different paints, focussing on embodied carbon, waste and water. Analysis of the different Ecosure products environmental impact using the EIA reveals reductions in embodied carbon of between 25-35% and VOC reductions of up to 84% when compared to standard formulations.
ICI Paints AkzoNobel is the world’s leading decorative coatings company and number one in the world for decorative paints and performance coatings. Its portfolio includes market leading brands such as Cuprinol Trade, Dulux Trade, Glidden Trade, Hammerite, Polycell Trade, and Sikkens.